IQOS Memory Game

The Problem

IQOS needed a tool that could help their promoters effectively communicate the benefits and features of their electric cigarette products during fairs and events. The challenge was to build an app that not only provided information but also engaged users in a way that made the experience memorable.

The Solution

To meet these requirements, I developed a memory game-style app with a focus on user engagement and education about IQOS products:

1. Interactive Memory Game: The app featured a memory game that allowed users to match pairs related to IQOS product features. This approach made learning about the products fun and interactive, while also serving as a conversation starter for promoters.
2. Product Information Integration: Each memory card included details about specific features of IQOS electric cigarettes, such as heat-not-burn technology and device design. This helped educate users while they played, subtly reinforcing the brand’s key selling points.
3. Customizable for Events: The app was designed to be easily customizable for different fairs and events, allowing IQOS to tailor the content and presentation according to the audience and location.
4. User Engagement Tracking: Built-in features allowed promoters to track user interactions with the app, providing insights into which aspects of the products resonated most with visitors.

Outcome

The memory app successfully increased engagement at fairs, making it easier for promoters to interact with visitors and explain the features of IQOS products. It provided a unique way to present product information, combining education with entertainment.

Key Takeaways

Working on this project highlighted the importance of blending functionality with engagement in event-focused applications. It was a valuable experience in creating interactive content that not only entertains but also delivers meaningful information to the audience.